For skilled immigrants rediscovering their worth and direction.
Hayley Sheppard
Get Hired At Your Level
Find Genuine Belonging
Reclaim your confidence
Coaching for Skilled Immigrants who Refuse to
lose themselves while Building a Life Abroad.
A Clear Path forward for your Career, your Connections,
and your Sense of Self.
Bring Your Whole Story Forward
DISCOVER YOUR
CONFIDENCE ARCHETYPE
Find out why your confidence shifted after immigration, and get a personalised roadmap to reclaim your self-trust.
So you can stop second-guessing yourself and start showing up fully.
DISCOVER YOUR
CONFIDENCE ARCHETYPE
Find out why your confidence shifted after immigration, and get a personalised roadmap to reclaim your self-trust. So you can stop second-guessing yourself and start showing up fully.
Hi, I'm Hayley
I'm a teacher turned coach for skilled immigrants, mum of four girls, and a quietly strong woman who knows what it feels like to question who you are when everything shifts.
I came to Australia from South Africa years ago with two daughters. I didn't expect the unspoken grief. Missing not just my family, but the confident version of myself I thought I'd left behind.
Over time, I learned that moving countries isn't about starting fresh. It's about bringing everything you are and weaving it into something new.
That's what I help you do. Translate your experience into a career that values you. Build genuine friendships. Feel confident and whole again.
Whether you're tired of being overlooked for roles you know you can do, struggling to find your people, or simply want to feel like yourself again, you don't have to do it alone.
Support
That Meets You Where You Are
1:1 Coaching
THE FOUNDATION
Deep, personalised guidance to navigate your career, build your confidence, and find your footing when everything feels uncertain.
Course
30-DAY CONFIDENCE CHALLENGE
A simple, practical challenge to strengthen your mindset and build confidence, one short video and one small action at a time.
Group Coaching
ROOTED & RISING
Our signature 6-week program for career clarity, confidence, and real connection with a community
of peers who get it.
"I felt lonely and disconnected from everything.
Lost in my career.
What I found in Rooted & Rising was validation:
I'm not weird. I'm not weak.
And I don't have to change to belong."
From Lost to Found: Rediscovering Your Identity Abroad
Learn why so many skilled immigrants feel like they've lost themselves after moving (and how to reclaim your confidence and belonging without changing who you are).
The Latest
FROM the JOURNAL
IDENTITY
Who Am I Now? Build Your Identity After Moving Abroad
CONFIDENCE
Silencing the Inner Critic: Confidence Tools for Skilled Immigrants
CAREER
Turning Your International Background into Your Biggest Career Advantage
BELONGING
Finding True Belonging Without Losing Yourself
Lets Talk About
Your Next Step
If what you've read here resonates and you're ready to create a clear path forward for your career, your confidence, and your sense of belonging, I'd love to support you through it.
Belonging,
Delivered Weekly
Tools for your career, strategies for your confidence, and honest reflections on building a life abroad without losing yourself.
REAL support for the parts no one talks about.
For the Globally
Rooted and Rising
Belonging,
Delivered Weekly
Tools for your career, strategies for your confidence, and honest reflections on building a life abroad without losing yourself.
REAL support for the parts no one talks about.
If you’d like to stay connected in between, I share reflections,
conversations, and perspective across my social spaces.
You’re welcome to join me wherever feels right.
Why does posting on Instagram feel like running a mental marathon?
You pick up your phone to share something… and somehow 15 minutes vanish into accidental scrolling.
“Oh, right—I was supposed to post.”
Now you’re digging through your camera roll, looking for that perfect photo—something that feels authentic, but not like you tried too hard.
Meanwhile, your creative energy is circling the drain because you have no clue if your followers will even see the thing you’ve spent forever crafting.
You’re second-guessing the “rules” in your head—
"Did I post at the right time?
Should I have asked a question?
Can I still fix that typo?
Wait… am I supposed to be doing a Reel?
Ugh. I need a clone. Or a nap."
"Forty-five minutes in, you’re still tweaking that caption—by now, you’ve stared at it so long your eyes are crossing, and you’re ready to just hit delete and walk away."
After what feels like forever, you finally post the caption, tack on a few safe hashtags, and hope the algorithm is feeling generous today.
Whew—done. Well… sort of.
What if every post wasn’t a polished highlight reel, but an unfiltered glimpse into real life?
If we stripped away the digital masks we’ve grown so comfortable wearing,
maybe we’d find out that honesty doesn’t push people away—it pulls them closer.
Imagine having loyal, in-sync followers—a true community—who don’t just like your posts, they trust you enough to invest in your business as paying clients. They know your content is an authentic reflection of you while being intentionally created for them. When an opportunity pops up to work with you, they’re first in line—ready to grab whatever you’re offering (maybe even literally).
Picture an audience who can’t wait for your next post—who light up when you share something from the heart and who leap at the chance to collaborate, because every word you share feels like it was written just for them.
This is a connection that fuels sales—not through pushy tactics, but through genuine, life-filled content that flips the old “sales pitch” on its head. The result? You finally start paying yourself for the work you love doing.
And as you continue refining your unique voice—one so distinct your audience could spot it from a mile away—you’re not just building a brand, you’re leaving a mark on the world in a way that’s big, bold, and unmistakably yours.
HERE’S THE WILDLY GOOD NEWS: Even if you can’t picture this for yourself right now, it doesn’t mean it’s out of reach.
I know it’s possible—because I’ve done it.
I’ve grown to over 750k+ organic followers, without spending a dime on bots, fake accounts, or sketchy “growth hacks.”
My feed? It’s full of real stories, long captions, and the hard truths most people gloss over. I show up authentically.
The secret isn’t about flashy tricks. It’s about showing up consistently, being unapologetically you, and reminding people they’re not alone.
And now, I’m pulling back the velvet rope. I’m inviting you in.
Ready to see what really goes on behind the scenes?
introducing
Reels & Reach Accelerator
Your complete, start-to-finish roadmap for mastering Instagram so you can grow a loyal audience, spark meaningful engagement, and turn followers into paying customers . all in a 4 module, elf-paced program supported by a thriving community of over 12k entrepreneurs who are on the same journey you are.
Over the course of just two years, I grew my following from fewer than 3,000 people to well over 52,000. Today, that momentum hasn’t slowed—in fact, it’s skyrocketed. My audience now grows daily, surpassing 7,50,000 strong, and I’ve guided more than 12,000 others to achieve similar growth in their own communities.
Now, I’m pulling back the curtain and giving you the exact step-by-step framework I used to get here.
Turn your Reels into a reach magnet:
Here’s what you’ll find inside!
Module #1
What to Post
If you’ve ever felt like you’re shouting into the void while everyone else seems to have it figured out, (Hey there—pull up a chair!) this is for you.
Forget stressing over buzzwords like “algorithm,” “engagement hacks,” and “perfect grid.” I’m going to show you how to design an Instagram presence that feels like you and attracts the right people on autopilot.
We’ll start by breaking down what it really means to build a recognizable, trusted brand—and I’ll walk you through my proven process for showing up as the go-to in your niche.
Then, I’ll share my signature Framework so you can fine-tune your message and visuals, making sure every post has intention and impact.
Finally, we’ll pull back the curtain on how to draw in your ideal audience—not just with what you offer, but with the unique personality, values, and story that set you apart.
Module #4
Convert Viewers into Clients
What’s the point of racking up views and followers if it’s not turning into more sales and a thriving business? Let’s talk about the real end game of Reels — transforming casual viewers into loyal, paying clients who can’t wait to work with you.
Think of Reels as the first hello. They grab attention, spark curiosity, and open the door — but when you pair them with intentional invitations for viewers to connect beyond the app, you start turning watch time into bottom-line growth.
I’ll walk you through my six proven strategies for moving Reel viewers off the platform and into your world, plus exactly how to create a follow-up experience so good they’ll be eager to say “yes” to working with you (and rave about it to their friends).
DEEP Dive Modules
In-Depth Trainings Designed for Your Specific Platforms
You won’t find stale, outdated lessons here. These platform-specific deep dives are kept fresh with the latest updates and changes, so you can adapt instantly and stay ahead of the curve—no matter how often the algorithm shifts.
Craft a bio that works for you by learning exactly what to put at the top of your profile so visitors instantly know who you are, what you do, and why they should follow.
Get clarity on whether to merge your personal and business content or keep them separate so your brand feels intentional and strategic.
Find out which account type actually helps you build trust and drive results and when you are the brand.
Create Instagram Stories with confidence using my go-to method plus four bonus hacks that make it easier to show up consistently.
Ask yourself the three golden questions before posting so you’re using hashtags with purpose instead of copy-pasting random lists.
Repurpose your Instagram content—even Stories—so it keeps working for you long after it’s posted.
Understand the ad types that actually convert and get budget tips for testing without overspending.
Follow my framework for securing brand deals that align with your values and serve your audience without feeling salesy.
Identify, attract, and speak directly to the people you want in your community with a brand voice that’s bold, clear, and magnetic.
Meet your VIP Instructors
Learn from the Experts
Instagram is all about engaging content—and right now, video is taking center stage. That’s why I’ve teamed up with my friends and video pros, Natasha and Julianna! We’re your go-to IG coaches, ready to give you insider strategies, hands-on tips, and the confidence to level up your video game.
01
Meet: Melita
Your First Steps into Video Creation
Ready to make your audience stop scrolling and start engaging? Melita will walk you through the art (and science) of creating standout Reels, IGTV videos, Stories, and Instagram Lives. You’ll discover how to keep your video game consistent, know exactly what to post and when, and follow a simple step-by-step flow for creating content with ease. Plus, you’ll leave with a go-to video toolkit—packed with apps, tools, and creative ideas—so you can start filming without the stress.
Make your brand more relatable: Discover how showing up on video builds trust, authority, and real connections with your audience.
Tap into the power of multi-sensory content: See why video engages more senses than a still photo and creates deeper bonds with your community.
Boost your confidence on camera: Learn simple strategies to get comfortable, stay consistent, and use smart shortcuts that actually get results.
Master the IG video ecosystem: Know exactly where each type of video belongs, when to use it, and follow a clear, repeatable process for creating content.
Explore Natasha’s favorite tools: Get a peek inside her personal video toolkit—apps, gear, and tricks for creating pro-quality videos on your own.
Never run out of ideas: Find your next spark of inspiration with our proven methods for brainstorming and creating engaging video content anytime.
02
Meet: Simone
Instagram Reels Mastery
Step into the world of short-form video with Simone, our Instagram Reels pro. In this interactive session, you’ll discover how to brainstorm content ideas, film with confidence, and edit like a creator. We’ll cover everything from finding your unique style to using trends strategically—without losing your authenticity. By the end, you’ll know exactly how to create scroll-stopping Reels that grow your audience, spark conversations, and build lasting connections.
Make your first Reel, step by step — from a simple setup to tap-to-post using gear you already have.
Follow a strategic script framework — what to say, where to find ideas, and how to turn inspiration into a finished Reel.
Apply the connect-and-convert formula — plan hooks, shots, captions, and CTAs so every Reel has a clear job.
Spot and leverage trends wisely — identify what’s rising, adapt formats to your niche, and use trending audio the right way.
Turn views into real engagement — storytelling beats, on-screen text, and prompts that drive comments, saves, shares, and DMs.
Watch live build demos — see Reels created in real time so you can mirror the process and publish your own the same day.
"Just a week in, and my confidence has skyrocketed!"
"I’ve been chipping away at my strategy every day, and I’m amazed at how much clarity I’ve gained already. The brainstorming framework gave me such a solid foundation and direction—it’s like the fog lifted. I feel more grounded, more confident, and excited about building my brand. This course is brilliantly designed, and I’m so grateful I jumped in!"
— luna mccleod
"I smashed my goal months ahead of schedule!"
"I set out to reach 2,000 followers by year-end, but thanks to your class and strategies, I hit that number in July! Now I’ve set my sights on 3,000 before the year wraps up. I can’t thank you enough for the valuable content and the practical strategies you’ve helped me master."
— Anna le mark
Reels & Reach Accelerator gives you a no-fluff, crystal-clear system you can put to work from day one. You’ll learn how to create content that spotlights what matters most — you, your brand, and your message — while turning casual scrollers into loyal fans and paying clients.
From the moment you join, you’ll unlock instant access to every training, deep-dive, and bonus, plus any updates I roll out as Instagram evolves (because let’s be real… it changes constantly).
As you start implementing, you’ll have a direct line to our private community — a space to ask questions, get feedback, spark ideas, and learn alongside other entrepreneurs on the same path. You’ll have plenty of extra eyes on your content… including mine.
Bonus!
Let's Discuss Extras...
because who doesn’t love a cherry on top?🍒
I’m not stopping here because I know Instagram might have felt overwhelming or “not your thing” before — and I want to make it work for you.🙌🏼
01:
The Content Creation & Scheduling Toolkit: From my go-to planning app to my fast, no-fuss editing workflow, you’ll see exactly how I prep content that’s polished, consistent, and ready to post.
02:
30-Day Reels & Posts Blueprint: No more staring at a blinking cursor, wondering what to share. You’ll get a full month of ready-to-use content prompts so you can post with confidence and ease — just match it with a photo or video, add your voice, and hit publish.
03:
Access to the Private Accelerator Community: Join a powerhouse group of growth-minded entrepreneurs, creators, and business owners who share wins, troubleshoot challenges, and cheer each other on. It’s your personal support squad, always on call.
this is all on top of the step-by-step growth framework + advanced strategies you’ll get inside
The results showed up fast.
I’ve taken plenty of courses before, but Reels & Reach Accelerator actually moved the needle. Within weeks of applying what I learned, I had two new customers reach out saying they discovered me on Instagram — something that had never happened before. It’s practical, it’s powerful, and it works.
— Sam nathan —
It felt like instant magic for my instagram!
After applying just one of the strategies from Week One, my engagement skyrocketed. I asked my followers to describe my work in a few words — and the responses blew me away. Past customers shared heartfelt messages, and one even sent me the sweetest review by email. It was simple, effective, and honestly… kind of magical. I can’t wait to see what the rest of the program brings!
— Anna white —
Sounds greaT!
But what’s the investment?
When you join today, you’ll get instant access to your private membership portal and can start diving into the training right away:
4 Core Growth Trainings to master the foundations (value: $750)
Deep-Dive Sessions tailored to each platform (value: $1,250)
Bonus Editing & Scheduling Toolkit to streamline your workflow (value $75)
A 30-Day Content Roadmap to hit the ground running (value $100)
Private Facebook Community Access for ongoing support (value: $PRICELESS)
grab your calculator — that's a total value of $3,425+
Forget the sticker shock — I’m not asking anywhere near what it’s worth to take you behind the scenes of how I actually build a profitable brand on Instagram. And yes, you’ll get lifetime access to every update as the platform inevitably changes (because it always does).
I’ve designed Reels & Reach Accelerator to be accessible to anyone chasing their vision — whether you’re just starting with a spark of an idea or you’re an established entrepreneur ready to scale. No matter your stage, if you want to serve your audience better and grow your revenue, you’re in the right place.
Because I’m serious about helping you finally understand what works, remove the guesswork, and turn your feed into a powerful business tool, you can join today for just…
BEST VALUE!
4 Monthly Payments of $67
BEST Savings
A one-time payment of $327
LIMITED TIME OFFER!
12 Monthly Payments of $29
The Reels & Reach Promise
Give yourself 30 days to learn, post with purpose, and watch the results roll in.
The best part about Reels & Reach Accelerator? You won’t be stuck waiting months to see results. You can start implementing what you learn the very same week.
Got a post to create today? Take the strategies from Module 2 and apply them instantly to craft captions that attract the right audience — and do it in less time thanks to my batching methods.
Feeling stuck on content ideas? Module 2 is packed with prompts you can customize to showcase your work and speak directly to your dream audience. Use them just a handful of times and you could easily earn back your investment within a week.
Curious about Reels or Stories? You’ll find step-by-step ways to make them work for your brand — without feeling like you’re dancing for likes.
The truth is, as long as you’re actively marketing your business on Instagram, you’ll have endless opportunities to put these strategies to work and see your efforts pay off.
And here’s my promise: If you complete the program and still don’t feel like Instagram is helping you connect with the people who matter most, reach out to my team. If we can’t help you turn it around, we’ll give you your money back.
Common Questions
I’m so busy right now. Will I have to stick to a strict schedule?
Not at all! Reels & Reach Accelerator is 100% self-paced. You can binge it in a weekend or chip away at it over months — whatever fits your life. You’ll have the flexibility to pause, rewatch, and implement as you go. No deadlines, no pressure — just progress.
How long do I get access to the course?
Forever. Once you’re in, you’re in for life — including all future updates, bonus trainings, and new resources I add along the way. Think of it as a one-time ticket to an ever-growing library of Instagram growth strategies.
I’m a Photographer — will this work for me?
Absolutely. Whether you’re a coach, shop owner, service provider, content creator, or anything in between, the strategies in Reels & Reach Accelerator are designed to help you grow an audience, increase engagement, and turn followers into paying customers. Our students come from dozens of industries, and the results speak for themselves.
How is this different from every other Instagram course out there?
Most courses teach generic “post more” advice or push you toward gimmicks. This program is built around authentic growth — creating content that connects, builds trust, and drives real results. You’ll learn how to show up confidently, master Reels, and grow your reach without feeling fake or forced.
How much time should I plan to spend on the course each week?
It’s flexible, but if you spend around 2 hours a week, you can complete the program in about a month. Many students watch a module, do the exercises, and immediately put the strategies into action so they see results faster.
How will I get the content?
You’ll have access to videos, downloadable slides, audio versions for learning on the go, and workbooks to put the lessons into practice. Whether you prefer to watch, listen, or read, you’ll have multiple ways to learn and revisit the material.
Is the Facebook group worth it? I’m not sure I want another group.
The private Facebook community is where ideas turn into action. It’s a space to ask questions, share wins, get feedback, and connect with people who are on the same journey. I pop in regularly to offer guidance and keep you moving forward — and your access never expires.
Will I get direct feedback from you?
While this isn’t a 1:1 coaching program, I’m active in the Facebook group and keep an eye on our course hashtag. I answer questions, give tips, and jump in to help when you hit a roadblock. You won’t be left figuring it all out on your own.
“From Scattered to Unstoppable!”
Before joining this program, my Instagram felt all over the place. I’d been on the platform for years, but nothing really clicked. Inside Reels & Reach Accelerator, I learned how to bring my feed together, create a look that actually represents me, and post with intention. The result? Thousands of new followers, exciting brand collaborations, and more business than ever — all from showing up authentically. The best part? Posting real, unfiltered photos of myself has created deeper connections than I ever thought possible.
— mARINA LORENGES
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Based in Perth, Australia
Available for coaching worldwide
Copyright 2026. Hayley Sheppard. All Rights Reserved.